One of the metrics Fresh Clean Tees wanted to see was sales growth. Knowing they had a sizable list of subscribers, our main goal was to scale their audiences and grow their presence while lowering cost per action.
30% decrease in CPA
7X increase in ad spend
1M+ increase year over year
Fresh Clean Tees
Skylab Media's Strategy for Fresh Clean Tees
Fresh Clean Tees offers a subscription option to club members, which allows them to set up recurring product orders for $44. Along with this offering, they also enable one-time purchases of their products for those who are not quite ready to commit to a long-term subscription.
Fresh Clean Tees frequently launches new collections and has a proven track record of attracting loyal customers who make purchases time and time again. We leaned on creative rotation, product launches, and expanded on other advertising platforms to push products, resulting in a 7X in spend over the course of 15 months.
Fresh Clean Tees was successful in audience targeting by constantly raising the bar with audience selection, creative placements, and strategic promotions in various parts of the marketing funnel.
Through the integration of Klaviyo and Recharge, we've been able to target subscribers by implementing a Retention campaign on Facebook. Garnering a 3-4X ROAS on average.
Fast forward to 2021, Fresh Clean Tees has moved in-house. They've been able to raise capital funding, expand offices, employee count and amass over 45M+ in revenue.
Note: Skylab intermittently worked on this account as we transitioned from agency to in-house.
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