Our focused, data-driven approach to digital marketing has generated massive returns for our partners and earned us a skill for excellence.
Sales attribution post iOS14 is proven to be astronomically harder to succeed. Gone are the days of easy wins. Work with an agency that is solution oriented in nature, an extended business partner in mind, and is shown to scale after privacy updates.
We're best suited for brands with proven products who are spending at-least $10k/month on paid media, and have at minimum $50k in monthly revenue.
Some of our strategies - like post-purchase up sells - can be very quick wins, and add five to 10% to your top line revenue in a matter of days. But real, sustainable growth takes testing and iteration. You're likely to see positive signs in your first month, some significant wins in month two and by month three you'll have a proven framework and steady growth.
Most agencies built their systems and processes prior to iOS 14, and their media buying teams are having a hard time pivoting from a "data-driven" (ie. technical media buying-driven) model to a creative and first-party data-led model.
The successes we've had in our careers are all based on marketing fundamentals: thumb stopping creative, compelling landing pages, and a rock-solid retention strategy.
When Apple released its new iOS 14 mobile operating system last year, many predicted a comprehensive change in the advertising industry. And they were quickly proven right; less than one month after its release, one report showed that 96% of U.S. users opted out of having their actions tracked by apps like Facebook.In the age of data privacy (and the way Apple designed the opt-in prompt), that’s not necessarily surprising. But it proved to be a major challenge for advertisers, who could no longer rely on data from ad networks like Facebook to learn about their users, track conversions, and optimize their campaigns accordingly.
Most advertisers are still driving a large volume of conversions from their Facebook ads, but they are not visible on the platform. If you rely solely on Facebook Ads Manager to guide your media spend, you'll likely under-invest in top-of-funnel, which will cause problems for your business after a few months.
Transparency is our best friend, as we over communicate every step of the way. We schedule weekly meetings, message regularly on Slack, and email on a daily basis.
We focus on direct to consumer brands ranging from mid to enterprise level in media spend. Over 80% of our clients are in the e-commerce space today and growing. Verticals such as beauty, wellness, fitness, skincare, crypto, non fungible tokens, apparel, and more.